Brand Strategy I Visual Identity
Date : 2020 . 9
Typefaces : Comfortaa, Nanum Square Round, Customed
We change market is an online market platform for curating brands that pursue meaningful values and introduce them to customers. They keep telling the importance of valuable consumption, and they believe it is one of the sophisticated ways to live well. Based on the company's brand values, the projects were focused on how to enforce their brand identity clearly, and imprint the brand strongly to the users.
Concept
RE cycle , RE use , RE think
As you can anticipate from their brand name, they want to change the current market culture. They want to create positive changes by spreading eco-friendly consumption. For achieving their vision successfully, we created the slogan. 'RE cycle, RE use, RE think'. The symbolic logo 'C' is designed with those motifs, and gradient colors are used for emphasizing those values.
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