Naming I Brand Strategy I Visual Identity I Interior Design
Date : 2019 .8
Supervised by : Pro. Kyunghee Um
Awards : Korean Design Exhibition Winner
The Client has been living as a housewife for over 15 years. She couldn’t even start to work in society to take care of her two sons, but she continually created quilt artworks as a hobby. And Finally, she decided to create her brand called ‘Nohah’, which represents concise word of her name.
Concept
Relaxing House with Quilt
Nohah also means relax in the Bible. Therefore, as the motif for symbol, the house is used and added a graphic element to represent quilting. Also, the brand colors are selected for enhancing the softness and coziness of Nohah. Overall, the brand symbolizes the resting point for the client, also a starting point of her long wishing dream.
Created a signature pattern for making Nohah’s brand identity stronger, and the elements of the patterns are coming from Nohah’s symbol. Furthermore, when the patterns are arranged several times, it becomes one single quilt pattern.
Space Design
Peaceful Pieces
Imagine the moment of Sunday morning with abundant sunshine. The client wants to give that feeling to her clients and students, wishes them happiness while being in her place. The Nohah Store is arranged with several pieces of furniture that assume a form of oblique angles. Like creating quilt artworks, furniture and wall decorations are combined and harmonized to create suitable space for creating, selling, and teaching quilt.
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