Visual Identity I Experimental Design
Date : 2019. 9
This project is a proposal for a Korean Exhibition Booth that will be used internationally. Reestablished the visual language of the Korean Exhibition's identity and expanded the same identity through space design.
Concept
Gather to Spread
The centered wave symbol is coming from the Korean flag design. And the rest parts contain the meaning of 'Gather' and 'Spread' of Korean technology and culture.
Space Design
Jong-myo
Overall, the concept of design is the image of Jong-myo, which is the place for an ancestral tablet of the Joseon Dynasty, with snow. As the moment that snow covers the whole world, it makes the world bright. Based on this concept, this space design demonstrates that Korea also would make the world brighter with what they have.
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