Branding / Environmental Design
BITMARU Broadcasting Studio is one of the essential organizations in the Korean Broadcasting System. They support companies and people who want to make their video content, by renting their requirements and places. The goal of this project was to re-establish the values of BITMARU. Moreover, it creates a concise and impactful identity corresponding to the organization's purpose.
Client BITMARU
Date 2020
Status Concept Proposal
Concept
The Light
BIT means Light in Korean, and the main method to deliver the content is light. Countless videos are created in BITMARU Studio and spread worldwide. Think of these values as a core design theme, and re-established the visual identity.
Signages
Collaterals
Environmental Design
BITMARU Ground
BITMARU Ground is a lounge for relaxing and social gatherings. This space continually contains the core visual identity of BITMARU.
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